ENG170.2 / Week 5
I
Media
Visit and study the following links

a Media Genre: The term Medium

‍‍http://www.ieg-ego.eu/en/threads/backgrounds/media-genres

b Media -
‍‍http://en.wikipedia.org/wiki/media
c Mass Media
‍‍http://dictionary.reference.com/browse/media


TASK - In your own words, give the definition/ meaning of the term 'medium' or 'media'.


2
Media, Mass Media and Social Media

Introduction to Media, Mass media and Social Media

Visit and study the following links

(c) Mass Media

http://en.wikipedia.org/wiki/Mass_media

(d) Social Media

Social Media in Plain English

http://www.youtube.com/watch?v=MpIOClX1jPE

(e) Social Media Revolution

‍‍http://www.youtube.com/watch?v=3SuNx0UrnEo

Task: In your own words, give the definition of the terms 'Media', 'Mass Media' and 'Social Media'


3a Homework

Visit and study the following links and TAKE NOTES. You will use these notes to do speaking and written tasks on the topic of Social Media:

Social Media explained visually

The World of Social Media in 2011 - All The Statistics, Facts and Figures

http://www.youtube.com/watch?NR=1&feature=endscreen&v=mgp7GwHxV14

Social Media – definition

http://www.merriam-webster.com/dictionary/social%20media

Social Media explained visually

http://www.youtube.com/watch?v=SgNIIUD_oQg&feature=related

What is Social Media? In Simple English

http://www.youtube.com/watch?v=jQ8J3IHhn8A&feature=related

Social Media 2011-12-28

http://www.youtube.com/watch?v=uxzQPmrkCyM&feature=related

The Social Media Revolution

http://www.youtube.com/watch?v=KOYbnbXHR6U&feature=related

Social Media Wikipedia

http://en.wikipedia.org/wiki/Social_media

What is Social Media? What are Social Media sites?

http://webtrends.about.com/od/web20/a/social-media.htm


3b

Homework

Communication Activities Log
For one day, keep a log in which you describe your communication activities. Keep track of the time and different ways you spend communicating, such as talking person-to-person, listening to teachers or the radio, watching television, reading books and other print media, and using any electronic communication device.
Bring your log in class and be ready to discuss it with your classmates and instructor.

4
Speaking - Social Media Marketing Officer

external image pdf.png Social Media Marketing Officer.pdf

You've seen this job advertisement regarding the position of Social Media Marketing Officer and as a graduate of the Department of Communication and Internet Studies, you consider applying for it.

In pairs, prepare for the interview. Think of questions that might arise during the interview. Be ready to talk about the following:

- definition of the term 'social media'
- examples of social networking tools
- benefits of Web 2.0 tools
- dangers of social networking
- some basic statistics regarding the use of social media
- differences between the term 'media', 'mass media' and 'social media'

5

Role-Play: Interview
Student A should be the interviewer while Student B the interviewee. Change roles.



6.a.
The Definition Paragraph

4a. The Definition Paragraph

‍Definition by Synonym, by Class and by Negation

Study this pdf file to learn to write one-sentence definitions by synonym, by clas as well as by negation.
external image pdf.png Definition - Synonym, Class, Negation pdf.pdf

‍What is a Definition Paragraph?

is a Definition Paragraph?

A Definition Paragraph is used in order to define an idea in an objective and informative way. This means, among other things, that definition paragraphs should contain references to authoritative sources, name dates, and authors of specific research. They should also define things and thoughts based on comparisons and examples. (http://daria-przybyla.suite101.com/example-of-a-definition-paragraph-a106752)

‍Read the following EXAMPLE of a definition paragraph:


Sociology may be defined as the branch of science which studies the development and principles of social
organisation. It is concerned with group behaviour as distinct from teh behaviour of individuals in the groups

‍More Definition Paragraph Samples:


http://www.sinclair.edu/centers/tlc/pub/handouts_worksheets/english/075sample_paragraph_definition.pdf

http://amarris.homestead.com/files/The_Definition_Paragraph.htm

‍Useful Vocabulary:

external image pdf.png Useful Words and Phrases - DEFINITION pdf.pdf

6.b.

The Classification Paragraph

‍What is a Classification Paragraph?

A Classification Paragraph allows defining ideas, their use and/or function through comparisons conducted on multiple levels. Consequently, classification paragraphs explore the meaning of things as compared to one another, and as positioned in related contexts. Classification paragraphs will use strong descriptive vocabulary which ought to visualize physical and conceptual differences between the subjects of writing. (http://daria-przybyla.suite101.com/seven-types-of-paragraphs-a99946)

‍Read the following EXAMPLE of a classification paragraph:


Gym-goers can be classified according to their priorities at the gym as sweaty fanatics, fashionites, busybodies, and fit normals. Sweaty fanatics take gym-going to the extreme. They hog the machines, drip sweat everywhere, and barely look up if someone falls off the treadmill beside them. Occasionally, they will stare at the mirror, admiring the muscle group they are working on. The fashionites also admire their own reflections, but they barely break a sweat. For them, the gym is just another excuse to buy clothes. Tey wear perfectly matched workout clothes with color-coordinated sport watches and gym shoes. The third group, the busy-bodies, can't stop talking. Whether it's making idle chitchat or correcting another exerciser's form on a machine, they seem unable to shut up. Not even headphones and one-word answers can stop the busybodies from babbling. Luckily, the fit normals keep things from getting too far out of control. They come to the gym to work out, stay healthy, and go home, but they remember that basic good manners apply in every setting.

- Laurie Samot (Student)

Source: Fawcett, S. (2004). Evergreen: A Guide to Writing With Readings. 7th edition. Houghton Mifflin

‍More Classification Paragraph Samples:

http://english120.pbworks.com/w/page/19006816/classification%20paragraphs
http://examples.yourdictionary.com/what-are-examples-classification-paragraphs.html
Types of Mass Media
http://hassam.hubpages.com/hub/Types-Of-Mass-Media

‍Useful Vocabulary:

external image pdf.png Useful Words and Phrases - CLASSIFICATION pdf.pdf



7

Writing: Social Media
‍Write a Definition/Classification article of about 250 words explaining what Social Media are.